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naersu & yu
Identity Design
Client: NAERSU & yu

The experience of the aesthetics of simplicity and functionality lies at the heart of naersu, a designer's brand focusing on lifestyle and household items. The feel and texture of naersu belong to such natural materials as copper, wood, ceramic, bamboo, cotton and linen [ etc ].

With a rich life experience and diverse cultural background, the mongolian designer naersu was born in inner mongolia and educated in southern china. she lived in sweden and crosses between the east and the west. the products of naersu therefore combine the elegance of traditional chinese culture with the simplicity of scandinavian design into organic forms.A comfortable and natural lifestyle is like the passage of time, saturated with memory and warmth. Naersu is a friend of our home