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namoc cny wine
Identity Design
Client: namoc

In the 2018 Spring Festival, the Chinese Art Museum launched the series of luck, rich and longevity red wine, using the traditional congratulatory word's homophonic "beast" of "luck, rich and longevity" as the mascot design core of the year of the dog, taking folk custom paper-cut and printmaking as the main axis to embody the oriental culture and modern design combined image.